Six+ years of original NextGen homebuyer research: 9,000+ millennial and Gen Z buyers on trust, money, and what's really stopping them. It drives every presentation, course, and policy push we make.
NextGen buyers surveyed since 2021
trust a housing professional not to take advantage of them
got little or no financial education in school
Sponsored by National MI. Cited by HousingWire, MBA News, Chrisman Media, and the Wall Street Journal.
The sixth annual study of millennial and Gen Z buyers. This year: 8 in 10 say homeownership is essential to making it, most expect the system to work against them, and trust nearly doubles after a first purchase. The first interaction decides everything.
View the Report →What NextGen buyers actually know about homebuying, built on 5,000+ FirstHome IQ Quiz responses. Only 8% can identify the minimum down payment, and the myths are what hold the deal.
View the Report →National MI has partnered on the NextGen Homebuyer Report since the beginning. The research is funded by partners and Ambassadors, published free, and used by lenders, associations, and policymakers across the industry.
We build custom studies with partners: your question, our methodology, a co-branded report the whole industry reads.
Question development, qualitative discovery (focus groups and one-to-one interviews), survey design, national fielding weighted to Census benchmarks, then analysis and a designed report. A typical study runs about nine weeks from signature to delivered draft, led by a team that has surveyed more than 10,000 consumers over six years of homebuyer research.
Use the research with your buyers, your referral partners, and your community. It's free, and it's the strongest conversation starter in the category.
Press and media: contact us →