Insights about the next generation

In this survey of 1,000 Millennial and Gen Z homebuyers, we gathered insights into the next generation’s buying habits, financial challenges, and fears about the future. Don’t miss this crucial report!

Top Insights

  1. Over half of NextGen are not confident homeownership will be accessible to the next generation.

  2. 1 in 2 NextGen are not confident in their knowledge of homebuying.

  3. 54% of NextGen do not trust lenders to help them make smart decisions about their future.

  4. YouTube is the top social media platform used by Millennials and Gen Z to search for homebuying  info.

  5. Video is the preferred type of content to consume in learning about buying a home.

  6. One-third of NextGen report uncertainty about the future as a top barrier to buying a home.

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